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World Psoriasis Day in Norway

Jan Monsbakken (Norsk Psoriasisforbund) writes in:

The Norwegian Psoriasis Association focused this year on local celebration around the country.

To help our local branches with the regional media work we arranged a media training course for 1-2 September for the 35 most important volunteers in the country.

Psoriasis and co-morbidity was chosen as a focus point this year; during the year we worked on producing a booklet about this topic. The booklet was launched at our General Assembly on 13 October. We distributed this new booklet together with other World Psoriasis Day information material to all our local branches at this meeting.

Later we provided our local branches with a Norwegian press release based on the international World Psoriasis Day press material.

So far 12 local units have reported on the local celebration of World Psoriasis Day but we have not got reports from all of them yet.

The Norwegian Psoriasis Association had a national World Psoriasis Day celebration in Oslo on the 29 October. From 1100-1500hrs we handed out information material about psoriasis and psoriatic arthritis from a stand in a very central part of Oslo. This event was operated by NPF and our local branch in Oslo.

In the evening of 29 October we arranged an open meeting in a hotel in Oslo were we focused on psoriasis and research, a political session and a cultural event. We invited a dermatologist to speak about psoriasis and science and we also invited the president of the Parliamentary Committee on Health to speak about the need for better treatment for psoriasis in Norway. Furthermore we organised for a famous Norwegian artist to sing at the event.

Before World Psoriasis Day we worked actively with the media - both with the press and with TV companies - to get coverage. This year was more difficult than the years before but managed to get very good coverage through the internet press. We were on the front page of both of the most important internet papers in Norway on Sunday 29 October! Both of these internet papers have around 1 million hits each day.

World of Psoriasis is presented by IFPA

Sponsors 2007


Merck Serono
Merck Serono are the founding sponsors of World Psoriasis Day

Wyeth



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