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World Psoriasis Day 2012 Global photo campaign

"Put psoriasis on the agenda now!"

In 2012 IFPA launched a special photo campaign with persons all over the world holding a speech-bubble with the campaign slogan "Put psoriasis on the agenda now".

The photos were used for awareness and advocacy campaigns locally, nationally, regionally and globally and engaged all psoriasis stakeholders - patients, healthcare professionals and pharmaceutical industry professionals.

A very large number of photos were also uploaded to IFPA's Picasa account and you can view those photos here

In the media
World Psoriasis Day is usually heavily featured in the media, and the photo campaign was used to great advantage in this forum.

On World Psoriasis Day, October 29, a special supplement, produced by MediaPlanet with the cooperation of the British Skin Foundation and IFPA, was published in the UK daily newspaper, the Guardian. The entire backpage of the supplement features the World Psoriasis Day photo campaign, with the speech-bubble.

The supplement can be viewed and downloaded here.

You can download the presentation of the World Psoriasis Day 2012 themes and messaging here.

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Contact: IFPA Secretariat / Gustavslundsvägen 143 / 167 51 Bromma / SWEDEN ● E-mail: info@ifpa-pso.com
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